There’s an app… to track food from the farmer to the grocer

Want to track your food from the farmer to the grocer? Then check out HarvestMark’s free Food Traceability App, which lets consumers connect to the farmer and keep a history of the food they’ve traced such as when, where and how it was grown.


After downloading the app, users look for the 16-digit code on HarvestMark fruit, vegetable and poultry brands, then scan or type the code to retrieve information specific to the package of food they’re holding.  Shoppers also can ask questions and give feedback to the people who grow and sell their food using the Talk to the Farmer feature.  In addition, the Food Safety Notification feature updates a food’s safety status in the event of a recall.

HarvestMark sells products across the U.S. and Canada on brands that include chicken from Coleman Natural Petaluma Poultry; berries from Driscoll’s; fruits and vegetables from Fresh Selections by Kroger and Private Selection by Kroger; and produce from Sun World, Del Campo, Alpine Fresh, Borders Melon, Frontera and more.


The app is available for iPhone 4, 3GS and iPad. Shoppers also can trace their fresh food by entering HarvestMark codes at HarvestMark.com/.